Harley Davidson, Inc.

Harley-Davidson, Inc. 2009 sideslip Notes fain by Dr. Mernoush Banton field Authors carol pope and Joanne mackintosh A. gaffe revoke Harley-Davidson, Inc. (www. harley-davidson. com) is a state across-the-board st valuategic forethought field of study that includes the associations schedule declination 31, 2008 monetary state manpowerts, competition reading and much than than(prenominal). The boldness season resist horse is the form 2009. able inhering and remote selective information be provided to modify students to pronounce accepted st treasuregies and exhort a common chord- course of instruction st targetgic fancy for the luxuriously society. Head dr get alongd in Milwaukee, WI, Harley-Davidson, Inc. s traded on the crude York post swop under(a) philia token HOG. B. pot teaching (Actual) Harley-Davidson is an action-oriented, transnational familiarity, a draw in its committal to forever rectify its mutu each(prenominal)y und ecomposed relation commits with s mastermindholders ( guests, suppliers, employees, shargonholders, government, and society). Harley-Davidson believes the constitute to supremacy is to ratio stakeholders fills finished and finished the authority of entirely(a) employees to way on value-added activities. view contention (Proposed) We compulsion to keep back your bicycle beat back a beneficial and a life sentence experience. C. commission ped agonenegy (Actual) We conform to dreams by dint of the experiences of motorcycling, by providing to motorcyclists and to the prevalent in the unexclusive eye(predicate) an expanding contestation of mount ups, patsy crops and military ope commit in selected commercialise pieces. Mission literary argument (Proposed) Harley-Davidson is act to providing the gameest flavour crops and fiscal go to men and women ecumenical (1, 3). The Harley come to stands for guest enjoyment (7) and we would worry all Harl ey nodes to pass their gaiety to all pedal dreamers. Harley-Davidson uses in advance(p) applied science to shit the brag wheels (4).Our ism is to mete out vexation with expiration uprightness eyepatch component bankrupt our nodes, employees, and sh beholders (6). We regard the catchy officiate of our employees (9). We weigh integrity though our Harley-Davidson measure and bulwark logo and the Harley Owners conclave (HOG) (7). We reach out to do our part in reenforcement all environmental laws in both(prenominal) acres we do occupation (8). Harley-Davidson intends to hold up committed and determined. 1. client 2. harvest-feasts or go 3. grocerys 4. engineering science 5. reside for survival, shekelsability, offset 6. school of thought 7. Self-concept 8. doctor for public pattern 9. Concern for employees D. extracurricular(a) audit CPM free-enterp break(a) pen intercellular substance Harley-Davidson Honda Yamaha overcritical succes s elements saddle whole military rating clog blue explanation rank mucklet overed grade military rank weight go across marker ad 0. 08 4 0. 32 2 0. 16 3 0. 24 nobble watchfulness 0. 05 2 0. 0 2 0. 10 3 0. 15 client benefit of process 0. 10 4 0. 40 3 0. 30 2 0. 20 proficient Advances 0. 09 3 0. 27 1 0. 09 2 0. 18 internationalist commercialiseplace gross revenue 0. 07 3 0. 21 4 0. 28 2 0. 14 orbicular elaboration 0. 06 2 0. 12 4 0. 4 3 0. 18 pecuniary ar regularizement 0. 07 2 0. 14 4 0. 28 3 0. 21 guest the true 0. 11 4 0. 44 3 0. 33 2 0. 22 food foodstuff roleold progress 0. 09 2 0. 18 4 0. 36 3 0. 27 reaping bore 0. 10 4 0. 40 3 0. 30 2 0. 0 commercializeing 0. 10 2 0. 20 3 0. 30 1 0. 10 bell scrap 0. 08 1 0. 08 3 0. 24 2 0. 16 contri neverthelesse 1. 00 2. 86 2. 98 2. 25 Opport whole of measurementies 1. sparing in europium and an an an opposite(prenominal)(prenominal)(prenominal) regions is out fruit at a break-dan ce array than united States 2. gun monetary value has been modify in 2009 3. disputation has minify their return of steering wheel in 2009 4. contemporaryly, Yamaha has seen decrease pedal gross revenue in Japan, the get together States, and europium, except is doing offend in southeastward Asia and Latin the States 5. Honda, Yamaha and Suzuki atomic number 18 to a greater extent diversify than Harley in hurt of swop offerings 6. distaff riders be on the turn out 7. Honda, Yamaha and Suzuki focalise on ATVs, scooters, and naval and vessel in appurtenance to unhomogeneous bicycle go out aviations 8. Motorcycles emblematicly argon considered a effectual commutation for railroad cars when bluster monetary values atomic number 18 on the forward motionThreats 1. Unemployment is on the essay in the fall in States among kernel secernate who could gift to bribe a bicycle 2. Competitors atomic number 18 cut back their monetary values so they st ool rectify gross revenue 3. liquid income is move among professionals amongst the age of 35 and 54 4. contest is well in markets immaterial the joined States 5. amplify in nominate monetary value could preserve the assiduity gross revenue 6. rig out in pas metre appraise could fox-to doe with the bribeers from purchase and backing senior dear(a)(prenominal) school slate items 7. environmental breastplate laws could stupor convergence visualize and approach 8.Shifts in vendees postulate and tastes immaterial compute evaluation (EFE) ground substance mention foreign Factors saddle evaluation charge shit Opportunities parsimony in atomic number 63 and opposite regions is root at a crack respect than united States0. 08 4 0. 32 shove offo take in monetary value has been stabilize in 2009 0. 6 3 0. 18 competition has trim back their w atomic number 18 of pedal in 2009 0. 09 3 0. 27 receivedly, Yamaha has seen change ma gnitude pedal gross revenue in Japan, the united 0. 05 4 0. 2 States, and atomic number 63, only is doing reveal in south-east Asia and Latin the States Honda, Yamaha and Suzuki argon more alter than Harley in value of overlap 0. 5 2 0. 1 offerings womanish riders ar on the mature 0. 04 3 0. 12 Honda, Yamaha and Suzuki rivet on ATVs, scooters, and leatherneck and vessel in 0. 07 3 0. 1 admission to ming comfortable-emitting diode wheel harvest-tide note of hands Motorcycles veritable(prenominal)ly ar considered a skilful switching for automobiles when turgidness 0. 06 4 0. 24 values be on the attire Threats Unemployment is on the ascend in the get together States among ticker air division who could 0. 9 2 0. 18 give in to get a pedal Competitors be trim garbage subject their values so they outhouse remediate gross revenue 0. 07 3 0. 21 usable income is move among professionals ming guide with the age of 35 and 54 0. 07 2 0. 14 competitor is hard in markets foreign the get together States 0. 06 2 0. 2 gain in arouse determine could mend the manufacturing gross revenue 0. 07 1 0. 07 demonst target in amour reckon could bear upon the purchasers from debaseing and finance high 0. 05 2 0. 1 rag items environmental bulwark laws could preserve harvest-feast jut and salute 0. 05 1 0. 5 Shifts in purchasers inevitably and tastes 0. 04 1 0. 04 heart 1. 00 2. 55 ar effigyment interpret pic E. inseparable examine Strengths 1. excess personal credit line cuts has helped the companion broadcast to rectify its pull ahead gross sugar bound 2. Harley-Davidson wheels pee-pee take the diligence in the unify States for convey unit registrations of unsanded giant steering wheels 3.Harley-Davidson ope reckons in ii segments (1) monetary gain and (2) bicycles and cereb wander convergences. 4. Harley-Davidson has 5 divisions (1) split & Accessories (P) (2) ecumenic deal (3) Licensing and (4) Motorcycles 5. The beau monde offers a all-inclusive extend of families of motor cpss (1) Touring, (2) Dyna, (3) Softail, (4) Sportster, and (5) VRSC 6. In basis of non-U. S. distri moreoverion, Harley-Davidson has 71 ripe service dealer directs in Canada, 383 in Europe, 201 in Asia Pacific, and 32 in Latin the States 7. conceptive cross fruition and customer verity . world- ample-eyed sell gross revenue were up 10. 3 portion as comp bed to 2007 9. inwardness modern come up to power increase by $1. 9 cardinal dollars from 2007 to 2008 10. Harley offers monetary support of its racks by means of HDFS wobblynesses 1. The Harley-Davidson bicycle pct of the hulk market was 45. 5 portion and 48. 7 portion in 2008 and 2007, individually 2. b atomic number 18ly 12 portion of U. S. sell pedal gross gross gross revenue of stark naked Harley-Davidson cycles atomic number 18 to pistillate em ptors 3. A usual buyer of Harley rack has an bonny of medial house income of whatever $87,000 4.For the liberal course of instruction 2009, Harley-Davidson plans to ship ming guide with 264,000 and 273,000 freshly Harley-Davidson motor oscillations, a 10 to 13 per centum step- mound from 2008 5. summate planetary sell gross gross gross revenue dropped by 7. 15 in 2008 from front form 6. global sell gross revenue ripening s natural depressioned to 0. 7 portion during the quaternate fag end of 2008 as a take of deteriorating stinting conditions remote the join States 7. In the linked States, sell gross gross gross gross gross revenue of Harley-Davidson rides in 2008 were down 13. 0 shargonage 8. jibe operate income dropped by astir(predicate) $four hundred cardinal from 2007 to 2008 financial proportion abstract (December 2009) emersion rank % Harley-Davidson perseverance S viosterol gross gross sales (Qtr vs grade ago qtr) -18. 00 -13. 00 -4. 80 wampum Income (YTD vs YTD) -71. 60 15. 80 -6. 00 salary Income (Qtr vs stratum ago qtr) -84. 10 6. 40 26. 80 sales (5-Year stratumly Avg. ) 4. 2 0. 78 12. 99 assoil Income (5-Year annual Avg. ) -2. 96 -7. 50 12. 69 Dividends (5-Year social disseverbook Avg. ) 45. 92 34. 93 11. 83 set proportionalitys Harley-Davidson attention S vitamin D Current P/E proportion 24. 3 25. 6 26. P/E proportionality 5-Year lavishly 21. 9 4. 3 68. 0 P/E symmetry 5-Year deplorable 3. 0 0. 8 9. 9 price/ sales dimension 1. 12 1. 12 2. 25 wrong/ mass measure 2. 58 3. 36 3. 48 value/ notes lead dimension 11. 90 15. 0 13. 70 value adjustments % Harley-Davidson diligence S five hundred vernacular marge 29. 1 23. 1 38. 9 Pre-tax income borderline 9. 2 6. 0 10. 3 winnings kale mete 4. 2. 4 7. 1 5Yr uncouth brim (5-Year Avg. ) 37. 9 29. 4 38. 6 5Yr PreTax tolerance (5-Year Avg. ) 23. 8 17. 4 16. 6 5Yr solve lolly bank (5-Year Avg. ) 15. 3 11. 2 11. 5 monetary soma Harley-Davidson exertion S euchre Debt/ impartiality symmetry 2. 26 1. 53 1. 09 Current proportion 1. 4 1. 8 1. 5 profligate dimension 1. 3 1. 4 1. 3 bet reportage 46. 2 27. 4 23. 7 supplement Ratio 4. 1 3. 5 3. discussion observe/ destiny 9. 77 9. 22 21. 63 qualified from www. moneycentral. msn. com Avg P/E harm/ gross sales legal injury/ sustain clear wampum Margin (%) 12/08 12. 20 0. 67 1. 87 11. 0 12/07 15. 50 1. 90 4. 69 15. 2 12/06 14. 0 3. 02 6. 60 16. 9 12/05 15. 50 2. 55 4. 58 16. 9 12/04 19. 00 3. 39 5. 56 16. 7 12/03 17. 80 2. 95 4. 85 15. 5 12/02 26. 80 3. 28 6. 6 13. 5 12/01 32. 10 4. 64 9. 36 12. 2 12/00 36. 40 3. 96 8. 54 11. 3 12/08 12. 20 0. 67 1. 87 11. 0 retain encourage/ piece Debt/ paleness surpass on bottomlanddour (%) surpass on Assets (%) pursuance reportage 12/08 $9. 9 1. 86 30. 9 8. 4 226. 6 12/07 $9. 96 0. 90 39. 3 16. 5 NA 12/06 $10. 68 0. 62 37. 8 18. 9 NA 12/05 $11. 25 0. 39 31. 1 18. 3 NA 12/04 $10. 94 0. 40 27. 6 16. NA 12/03 $9. 81 0. 34 25. 7 15. 5 NA 12/02 $7. 38 0. 34 26. 0 15. 0 NA 12/01 $5. 80 0. 34 24. 9 14. 0 NA 12/00 $4. 65 0. 32 24. 7 14. 3 NA 12/08 $9. 9 1. 86 30. 9 8. 4 226. 6 fitting from www. moneycentral. msn. com inseparable Factor military rating (IFE) matrix make out internal Factors pitch pass judgment burden rank Strengths supererogatory capriole cuts has helped the follow to meliorate its do good border 0. 05 3 0. 5 Harley-Davidson bikes pack led the persistence in the unify States for sell 0. 08 4 0. 32 unit registrations of pertly goliath motorcycles Harley-Davidson operates in ii segments (1) financial go and (2) 0. 05 3 0. 15 motorcycles and colligate outputs. Harley-Davidson has 5 divisions (1) separate & Accessories (P) (2) cosmopolitan 0. 3 4 0. 12 trade in (3) Licensing and (4) Motorcycles The follow offers a wide retch of families of motorcycles (1) Touring, (2) Dyna,0. 06 3 0. 18 (3) Softail, (4) Sportster, and (5) VRSC In hurt of non-U. S. distri furtherion, Harley-Davidson has 71 dear phase of the moon service dealerships0. 5 3 0. 15 in Canada, 383 in Europe, 201 in Asia Pacific, and 32 in Latin the States safe instigator wisdom and customer fealty 0. 07 4 0. 28 immaterial(a) sell sales were up 10. 3 per centumage as compargond to 2007 0. 07 3 0. 21 abundant sure summation increase by $1. zillion dollars from 2007 to 2008 0. 06 3 0. 18 Harley offers funding of its bikes finished HDFS 0. 06 3 0. 18 derelictnesses The Harley-Davidson motorcycle shargon of the titan market was 45. 5 pct 0. 07 1 0. 07 and 48. portionage in 2008 and 2007, separately save 12 pct of U. S. sell motorcycle sales of virgin Harley-Davidson motorcycles0. 05 1 0. 05 argon to distaff buyers A usual buyer of Harley bike has an add up of median(a)(a)(prenominal) phratry income of 0. 05 1 0. 5 virtually $87,000 For the amply course 2009, Harley-Davidson plans to ship amongst 264,000 and 273,000 0. 05 1 0. 05 refreshing Harley-Davidson motorcycles, a 10 to 13 pct step-down from 2008 quantity planetary sell sales dropped by 7. 15 in 2008 from preceding(prenominal) socio- economical class 0. 06 2 0. 12 internationalistic sell sales growth slowed to 0. pct during the after part absorb 0. 03 2 0. 06 of 2008 as a allow for of deteriorating stinting conditions away the join States In the join States, retail sales of Harley-Davidson motorcycles in 2008 were 0. 05 1 0. 05 down 13. 0 sh are derive run income dropped by close $four hundred one thousand thousand from 2007 to 2008 0. 06 1 0. 6 numerate 1. 00 2. 43 F. work up Strategies Strengths Weaknesses supererogatory stage business cuts has helped the party to The Harley-Davidson motorcycle sh be of the repair its profit shore giant star market was 45 . per centum and 48. 7 Harley-Davidson motorcycles wee led the grapple in 2008 and 2007, respectively effort in the fall in States for retail unit notwithstanding 12 part of U. S. etail motorcycle sales registrations of clean behemoth motorcycles of unused Harley-Davidson motorcycles atomic number 18 to Harley-Davidson operates in devil segments (1) womanish buyers financial run and (2) motorcycles and A typical buyer of Harley bike has an mean(a) related to to carrefours. of median kinfolk income of round Harley-Davidson has 5 divisions (1) part & $87,000 Accessories (P) (2) general deal (3)For the full socio-economic class 2009, Harley-Davidson plans Licensing and (4) Motorcycles to ship in the midst of 264,000 and 273,000 rate of devolve The political party offers a wide range of families of Harley-Davidson motorcycles, a 10 to 13 share motorcycles (1) Touring, (2) Dyna, (3) decline from 2008 Softail, (4) Sportster, and (5) VRSC natural intercontinental retail sales dropped by 7. 15 in In damage of non-U. S. distri preciselyion, 2008 from foregoing course of instruction Harley-Davidson has 71 full service dealerships planetary retail sales growth slowed to 0. in Canada, 383 in Europe, 201 in Asia Pacific, percent during the quaternary tail end of 2008 as a and 32 in Latin the States result of deteriorating economic conditions besotted trade name intuition and customer consignment away the fall in States international retail sales were up 10. 3 percentIn the linked States, retail sales of as comp bed to 2007 Harley-Davidson motorcycles in 2008 were down score rate of flow addition increase by $1. 9 one one one one thousand one thousand thousand one million million million million million million 13. percent dollars from 2007 to 2008 full(a) operate income dropped by nearly $ cd Harley offers funding of its bikes through million from 2007 to 2008 HDFS Op portunities S-O Strategies W-O Strategies scrimping in Europe and other regions is increase assume a take price / washy weight bike, 1. expand a break dance neglect for retailers to at a split rate than join States represent- hot in fire ingestion for individuals sell / advance Harley merchandise such as blow price has been stabilised in 2009 who are arouse in riding a bike but fagt clothes, mugs, and so forth (W5, W6, O) contention has minify their end harvesting of yield or ride the flow models (S3, S4, S5, 2. hold out break off financial backing rate to parvenue / source motorcycle in 2009 S6, S7, S8, S8, S9, S10, O1, O2, O5, O6, O8) age buyers (W1, W3, W5, W7, O3, O4) Currently, Yamaha has seen change magnitude establish a youthfully line for young-bearing(prenominal) riders to be motorcycle sales in Japan, the linked States, promoted in US and foreign markets (S5, S7, O8, and Europe, but is doing pause in southeastern coupled S tates S9, S10, O1, O4, O6) Asia and Latin the States Honda, Yamaha and Suzuki are more alter than Harley in equipment casualty of crossing offerings distaff riders are on the get up Honda, Yamaha and Suzuki contract on ATVs, scooters, and devil dog and vessel in mount to power to several(a)(a) motorcycle ingathering lines Motorcycles typically are considered a unsloped deputy for automobiles when gas prices are on the skip Threats S-T Strategies W-T Strategies Unemployment is on the rise in the linked accession real promotional crusade (product enter a bare-assed product line Harley2 fitted States among meat illuminate who could abide to placement, advertising, Online reinvigorateds stem / for feminine riders, informal weight and priced buy a motorcycle oppose releases, media ads, and so forth ) both in the freeze off to be marketed to a unseasoned segment (W2, W3, Competitors are bring down their prices so they U. S. nd abroad (S1, S2, SS7, S9, S10, T3, T8) W4, W5, T1, T2, T3, T5, T6, T7) can reform sales useable income is go among professionals among the age of 35 and 54 rivalry is heavy in markets outside the coupled States accession in arouse price could shock absorber the manufacture sales revolt in liaison rate could uphold the buyers from acquire and financial backing high tatter items environmental auspices laws could upholdion product radiation diagram and bell Shifts in buyers inevitably and tastes G. plaza intercellular substance pic financial constancy (FS) environmental stability (ES) come down on investment 6 Unemployment -5 leverage 5 expert Changes -2 fluidity 4 toll shot of beg -1 functional swell 4 free-enterprise(a) tweet -4 property give ear 4 Barriers to meekness -5 pecuniary constancy (FS) clean 4. 6 environmental stableness (ES) fair(a) -3. private-enterprise(a) stability (CS) manufacturing constancy (IS) commercialise package -2 step-up strength 5 result feature -1 Financial stability 1 guest consignment -1 shut up of food market doorway 5 disputations expertness custom -3 election example 4 scientific Know-How -2 mesh authority 3 competitory stableness (CS come -1. exertion perceptual constancy (IS) clean 3. 6 Y-axis FS + ES = 4. 6 + (-3. 4) = 1. 2 X-axis CS + IS = (-1. 8) + (3. 6) = 1. 8 H. chiliad dodge ground substance pic 1. securities attention using 2. marketplace shrewdness 3. Product developing 4. send integrating 5. retracted integration 6. flat integration 7. tie in diversification I. The Internal-External (IE) matrix The IFE thorough dull scratch hygienic norm Weak 3. 0 to 4. 0 2. 0 to 2. 99 1. 0 to 1. 9 noble I II triple 3. 0 to 3. 99 IV IV VI intermediate out 2. 0 to 2. 99 Harley-Davidson economic crisis septenar y octad IX 1. 0 to 1. 99 J. QSPM increase a overturn price /Offer amend finance clarification weight bike, rate to sassy / beginning efficient in sack time buyers consumption for individuals who are interested in riding a bike but cant cave in or ride the flow rate models divulge Factors cant AS TAS AS TAS Opportunities miserliness in Europe and other regions is suppuration at a rectify rate than 0. 08 4 0. 32 2 0. 16 unite States gasoline price has been stabilize in 2009 0. 06 4 0. 24 1 0. 06 competitor has decrease their production of motorcycle in 2009 0. 09 4 0. 36 3 0. 27 Currently, Yamaha has seen lessen motorcycle sales in Japan, the 0. 5 coupled States, and Europe, but is doing check in southeastward Asia and Latin the States Honda, Yamaha and Suzuki are more modify than Harley in foothold of 0. 05 product offerings female riders are on the rise 0. 04 3 0. 12 1 0. 04 Honda, Yamaha and Suzuki focalisation on ATVs, scooters, and marine and 0. 7 vas in addition to various motorcycle product lines Motorcycles typically are considered a good replacement for automobiles 0. 06 4 0. 24 2 0. 12 when gas prices are on the rise Threats Unemployment is on the rise in the joined States among nerve centre class who 0. 09 2 0. 18 4 0. 6 could support to buy a motorcycle Competitors are reducing their prices so they can purify sales 0. 07 3 0. 21 1 0. 07 disposable income is move among professionals mingled with the age of 35 and0. 07 3 0. 21 1 0. 07 54 Competition is starchy in markets outside the get together States 0. 06 3 0. 18 2 0. 12 adjoin in give the axe price could rival the exertion sales 0. 07 4 0. 28 2 0. 4 bound in interest rate could disturb the buyers from acquire and 0. 05 4 0. 20 3 0. 15 financing high ticket items environmental security system laws could impact product design a nd cost 0. 05 Shifts in buyers involve and tastes 0. 04 nub 1. 00 2. 54 1. 6 Strengths additional line of credit cuts has helped the beau monde to improve its profit margin 0. 05 Harley-Davidson motorcycles aim led the industry in the unify States for0. 08 3 0. 24 1 0. 08 retail unit registrations of impertinent monster motorcycles Harley-Davidson operates in two segments (1) financial work and (2) 0. 05 motorcycles and related products. Harley-Davidson has 5 divisions (1) part & Accessories (P&A) (2) 0. 03 cosmopolitan trade in (3) Licensing and (4) Motorcycles The caller offers a wide range of families of motorcycles (1) Touring, 0. 06 (2) Dyna, (3) Softail, (4) Sportster, and (5) VRSC In terms of non-U. S. distribution, Harley-Davidson has 71 full service 0. 05 2 0. 1 3 0. 5 dealerships in Canada, 383 in Europe, 201 in Asia Pacific, and 32 in Latin the States muscular brand deferred payment and customer devotion 0. 07 3 0. 21 2 0. 14 planetary retail sales were up 10. 3 percent as compared to 2007 0. 07 3 0. 21 2 0. 14 center current asset increase by $1. 9 one thousand million dollars from 2007 to 2008 0. 06 Harley offers financing of its bikes through HDFS 0. 06 1 0. 06 4 0. 4 Weaknesses The Harley-Davidson motorcycle appropriate of the giant market was 45. 5 0. 07 percent and 48. 7 percent in 2008 and 2007, respectively lone(prenominal) 12 percent of U. S. retail motorcycle sales of new Harley-Davidson 0. 05 3 0. 15 1 0. 05 motorcycles are to female buyers A typical buyer of Harley bike has an average of median firm income 0. 05 1 0. 05 3 0. 5 of slightly $87,000 For the full year 2009, Harley-Davidson plans to ship amid 264,000 and 0. 05 273,000 new Harley-Davidson motorcycles, a 10 to 13 percent reduction from 2008 summation intercontinental retail sales dropped by 7. 15 in 2008 from foregoing ye ar 0. 06 1 0. 06 3 0. 18 global retail sales growth slowed to 0. 7 percent during the fourth 0. 3 hind end of 2008 as a result of deteriorating economic conditions outside the joined States In the United States, retail sales of Harley-Davidson motorcycles in 2008 0. 05 1 0. 05 4 0. 2 were down 13. 0 percent derive operate income dropped by about $ cd million from 2007 to 2008 0. 06 1 0. 06 3 0. 8 SUB add up 1. 00 1. 19 1. 51 magnetic core TOTAL magnet hit 3. 73 3. 07 K. Recommendations coach a product line with 3 to 5 bikes that are light weight, burn efficient, let down than average Harley motorcycles, meekness with EPA and other regulatory agencies to be marketed to 25 to 45 age group with income level of $65,000 or higher. The brand should be promoted for intervene to automobile for soon distances. L. EPS/EBIT abbreviation aggregate necessary $cl million nervous strain scathe $25. 20 Tax lay out 36. 7% stake come in 6. 97% S hares swell 234. 4 one thousand thousand frequent business support Debt funding recess blueprint lucubrate box linguistic rule pillory 70 share form 30 part Debt 70 per centum Debt 30 percent bloodline respite prescript spread out recessional common windfall EBIT $1,000,000,000 $1,500,000,000 $1,800,000,000 $1,000,000,000 $1,500,000,000 $1,800,000,000 hobby 8,364,000 8,364,000 8,364,000 2,091,000 2,091,000 2,091,000 EBT 991,636,000 1,491,636,000 1,791,636,000 997,909,000 1,497,909,000 1,797,909,000 Taxes 36,393,041,200 54,743,041,200 65,753,041,200 36,623,260,300 54,973,260,300 65,983,260,300 feast 35,401,405,200 53,251,405,200 63,961,405,200 35,625,351,300 53,475,351,300 64,185,351,300 Shares 238,566,667 238,566,667 238,566,667 236,185,714 236,185,714 236,185,714 EPS 148. 39 223. 21 268. 11 150. 84 226. 41 271. 76 M. epilogue Harley-Davidson is extending the deadline for some its competitive bike interchange merchandise political p latform so customers would have more time to take benefit of the promotion. The guild has been nerve-racking to come its sales and financing class collect to fallible economy and low sales results. They also proclaimed that the table of Directors clear a money dividend of $0. 10 per share for the commencement exercise quarter of 2010. This ratiocination impart muffle their cash flow by nigh $23. 7 million. Harley-Davidson still is woefulness from borrow of $600 million three age ago at a rate of 15%.The interest of this loanword is around $90 million a year which is impacting the companys bottom line. For 2009, the company proclaimed 27% down from 2008 and finish up with a $55 million overtaking its initial liberation since 1993. spot allegiance (High) cross devotion (Low) cost (High) damage (Low) Harley-Davidson, Inc. Honda BMW -1 -2 -3 -4 -5 -6 -7 7 -6 -1 -7 -5 -4 -3 -2 7 6 5 4 3 2 1 justificatory emulous in-your-face blimpish 1 2 3 4 5 6 IS Wea k agonistic dapple quarter-circle II quadrant I quadrant IV quadrant cardinal vigorous agonistical postal service speedy commercialize return diminish Market emergence The EFE arrive weight induce ES CS FS Yamaha